“The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand” is a business book written by Al Ries and Laura Ries. It has been published by HarperCollins in 1998. About the book According to the father-daughter team of Al and Laura Ries, a brand name is a name (a … More Book of the Week: The 22 Immutable Laws of Branding