Beware of Group Attribution Errors in Change

Social Psychology is of great use for everybody that is about to plan a Change. Therefore I decided to start a new series that features some thoughts on Social Psychology and its concepts and theories. This time I want to talk about the  “Group Attribution Error” and that you better should know it befor doing any Change… More Beware of Group Attribution Errors in Change

Better know the Risky Shift Phenomenon before doing Change

Social Psychology is of great use for everybody that is about to plan a Change. Therefore I decided to start a new series that features some thoughts on Social Psychology and its concepts and theories. This time I want to talk about the “Risky Shift Phenomenon” and that you better should know it befor doing any Change… More Better know the Risky Shift Phenomenon before doing Change

Book of the Week: The Death of Competition

“The Death of Competition – Leadership and Strategy in the Age of Business Ecosystems” is a book by James F. Moore that has been published by HarperBusiness, New York in 1996. About the book “Every day in my work I observe companies that are drastically affected by the changing ecology of business competition and that seek ways… More Book of the Week: The Death of Competition

How to use the Power of Ultimate Terms for Change

Social Psychology is of great use for everybody that is about to plan a Change. Therefore I decided to start a new series that features some thoughts on Social Psychology and its concepts and theories. This time I want to talk about “Ultimate Terms” that can be used for god or bad… There are words which… More How to use the Power of Ultimate Terms for Change

Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

“The Cluetrain Manifesto The End of Business as Usual” is a business book that has been published by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It has been published by Perseus in 2000. Take-Aways The Internet changes everything. Markets began as conversations. The Internet turns marketing into a conversation again. The Internet subverts hierarchies.… More Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

“The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer” is a business book  written by Susan M. O’Dell and Joan A. Pajunen. It has been published in 1997 at John Wiley and Sons, Toronto. About the Book “Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store… More Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

Book of the Week: The Black Swan – The Impact of the Highly Improbable

“The Black Swan – The Impact of the Highly Improbable” is a business book by Nassim Nicholas Taleb. It has been published by The Random House Publishing Group in 2007 and consists of 400 pages. Take-Aways “Black swans” are highly consequential but unlikely events that are easily explainable – but only in retrospect. Black swans have shaped… More Book of the Week: The Black Swan – The Impact of the Highly Improbable