Better know the Risky Shift Phenomenon before doing Change

Social Psychology is of great use for everybody that is about to plan a Change. Therefore I decided to start a new series that features some thoughts on Social Psychology and its concepts and theories. This time I want to talk about the “Risky Shift Phenomenon” and that you better should know it befor doing any Change … More Better know the Risky Shift Phenomenon before doing Change

Book of the Week: The Death of Competition

“The Death of Competition – Leadership and Strategy in the Age of Business Ecosystems” is a book by James F. Moore that has been published by HarperBusiness, New York in 1996. About the book “Every day in my work I observe companies that are drastically affected by the changing ecology of business competition and that seek ways … More Book of the Week: The Death of Competition

How to use the Power of Ultimate Terms for Change

Social Psychology is of great use for everybody that is about to plan a Change. Therefore I decided to start a new series that features some thoughts on Social Psychology and its concepts and theories. This time I want to talk about “Ultimate Terms” that can be used for god or bad… There are words which … More How to use the Power of Ultimate Terms for Change

Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

“The Cluetrain Manifesto The End of Business as Usual” is a business book that has been published by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It has been published by Perseus in 2000. Take-Aways The Internet changes everything. Markets began as conversations. The Internet turns marketing into a conversation again. The Internet subverts hierarchies. … More Book of the Week: The Cluetrain Manifesto – The End of Business as Usual