“The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer” is a business book  written by Susan M. O’Dell and Joan A. Pajunen. It has been published in 1997 at John Wiley and Sons, Toronto. About the Book “Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store … More Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer