Book of the Week: The End of Marketing as we know it

“The End of Marketing As We Know It” is a book by Sergio Zyman and has been published by HarperBusiness in 1999 About the book Zyman is the former head of marketing at Coca Cola, and has been dealing with consumer products and advertising agencies all of his professional life. This is a world where “marketing” is … More Book of the Week: The End of Marketing as we know it

Book of the Week: The Four Pillars of High Performance

“The Four Pillars of High Performance – How Robust Organizations Achieve Extraordinary Results: Lessons from the RAND Corporation” is a book by Paul C. Light that has been published by McGraw-Hill in 2004. Take-Aways More than 50 years of RAND Corporation studies – though mostly focused on military operations and organizations – can be applied to business … More Book of the Week: The Four Pillars of High Performance

Book of the Week: The Discipline of Market Leaders

“The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market” is a book by Michael Treacy and Fred Wiersema that has been published by Addison-Wesley in 1997. About the book “The message of The Discipline of Market Leaders is that no company can succeed today by trying to be all things to all … More Book of the Week: The Discipline of Market Leaders

Book of the Week: The Death of Competition

“The Death of Competition – Leadership and Strategy in the Age of Business Ecosystems” is a book by James F. Moore that has been published by HarperBusiness, New York in 1996. About the book “Every day in my work I observe companies that are drastically affected by the changing ecology of business competition and that seek ways … More Book of the Week: The Death of Competition

Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

“The Cluetrain Manifesto The End of Business as Usual” is a business book that has been published by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It has been published by Perseus in 2000. Take-Aways The Internet changes everything. Markets began as conversations. The Internet turns marketing into a conversation again. The Internet subverts hierarchies. … More Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

“The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer” is a business book  written by Susan M. O’Dell and Joan A. Pajunen. It has been published in 1997 at John Wiley and Sons, Toronto. About the Book “Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store … More Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

Book of the Week: The Black Swan – The Impact of the Highly Improbable

“The Black Swan – The Impact of the Highly Improbable” is a business book by Nassim Nicholas Taleb. It has been published by The Random House Publishing Group in 2007 and consists of 400 pages. Take-Aways “Black swans” are highly consequential but unlikely events that are easily explainable – but only in retrospect. Black swans have shaped … More Book of the Week: The Black Swan – The Impact of the Highly Improbable

Book of the Week: The 48 Laws of Power

“The 48 Laws of Power” is a business book by Robert Greene. The book shares thematic elements with Niccolò Machiavelli’s “The Prince” and has also been compared to Sun-Tzu’s classic treatise “The Art of War”. The book has been published in 1998. Synopsis Greene uses anecdotes from historical figures such as Louis XIV, Talleyrand, Otto … More Book of the Week: The 48 Laws of Power

Book of the Week: The 22 Immutable Laws of Branding

“The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand” is a business book written by Al Ries and Laura Ries. It has been published by HarperCollins in 1998. About the book According to the father-daughter team of Al and Laura Ries, a brand name is a name (a … More Book of the Week: The 22 Immutable Laws of Branding