Goal Orientation – Your basic logical Checklist

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change. So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily … More Goal Orientation – Your basic logical Checklist

How to investigate technology with Gap Analysis

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change. So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily … More How to investigate technology with Gap Analysis

Generating Ideas with the Gallery Method

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change. So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily … More Generating Ideas with the Gallery Method

Bunches of Bananas and Lateral Thinking

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change. So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily … More Bunches of Bananas and Lateral Thinking

Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

“The Cluetrain Manifesto The End of Business as Usual” is a business book that has been published by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It has been published by Perseus in 2000. Take-Aways The Internet changes everything. Markets began as conversations. The Internet turns marketing into a conversation again. The Internet subverts hierarchies. … More Book of the Week: The Cluetrain Manifesto – The End of Business as Usual

Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

“The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer” is a business book  written by Susan M. O’Dell and Joan A. Pajunen. It has been published in 1997 at John Wiley and Sons, Toronto. About the Book “Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store … More Book of the Week: The Butterfly Customer – Capturing the Loyalty of Today’s Elusive Consumer

Book of the Week: The Black Swan – The Impact of the Highly Improbable

“The Black Swan – The Impact of the Highly Improbable” is a business book by Nassim Nicholas Taleb. It has been published by The Random House Publishing Group in 2007 and consists of 400 pages. Take-Aways “Black swans” are highly consequential but unlikely events that are easily explainable – but only in retrospect. Black swans have shaped … More Book of the Week: The Black Swan – The Impact of the Highly Improbable

Book of the Week: The 48 Laws of Power

“The 48 Laws of Power” is a business book by Robert Greene. The book shares thematic elements with Niccolò Machiavelli’s “The Prince” and has also been compared to Sun-Tzu’s classic treatise “The Art of War”. The book has been published in 1998. Synopsis Greene uses anecdotes from historical figures such as Louis XIV, Talleyrand, Otto … More Book of the Week: The 48 Laws of Power

Book of the Week: The 22 Immutable Laws of Branding

“The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand” is a business book written by Al Ries and Laura Ries. It has been published by HarperCollins in 1998. About the book According to the father-daughter team of Al and Laura Ries, a brand name is a name (a … More Book of the Week: The 22 Immutable Laws of Branding