Pinterest is a rapidly expanding online social network. It now connects over 70 million users. As a result, Pinterest provides an excellent interactive platform through which you can promote your business. Research shows that users who were notified of products on Pinterest spent 70% more money on those products than users who were referred from other online networks.
What is Pinterest?
In simple terms, Pinterest is a pin board style photo sharing website which enables users to create and manage theme-based image collections of hobbies, services or interests. Users can browse neighbouring pin boards for images, re-pin these images to their own pin boards, or like and comment upon photos.
Sharing relevant content
Firstly, analyze which are the most popular pins currently on Pinterest. This will permit you to learn about the types of products or services in which users are interested and which they share across Pinterest. If any of these trends are applicable to your business, you can subsequently tailor your Pinterest content in order to contribute and affiliate yourself with these current trends.
Being active on Pinterest
It is fundamental that you maintain active participation with other members of the Pinterest community in order to improve your business’ online presence and popularity. This involves following the activities of other boards and regularly re-pin interesting or relevant pins to them. Similarly, include comments on these boards to initiate contact with a wider range of Pinterest users. If you continue to post interesting and relevant content, users will recognise your business and develop a loyalty with it. Similarly, if you re-pin and comment on other boards, these users will be more likely to reciprocate, which will in turn further establish the status and online reputation of your business.
Integrate your social media
You can also integrate your other online social networking sites with Pinterest to further promote your business. Emphasising the popularity of your business across a vast network of social communities will consolidate and establish the reputation of your business. You can share your Pinterest board on other networks such as Facebook, or link your pins to your Twitter feed. Integrate your social networking communities in order to generate as much online traffic for your site as possible. Online popularity is crucial to the success of any modern business. Combining your fan bases from across your various social networking sites increases online awareness of your brand and substantially promotes your business.
Additionally, you can consolidate all your social media feeds into one area, permitting visitors on your business website or Facebook fan page to simultaneously view your Pinterest posts. Providing an interactive platform of universal accessibility to your business significantly promotes your services and generates a wealth of potential customers and prospective clients. With over 500,000 Pinterest business accounts, it is evident that this emerging social network provides an excellent opportunity through which to promote and establish your business.