Factors in ‘Selling’ Ideas

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change.

So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily base, but this is mostly routine, it´s like a form of vegetative state. Change causes different needs and different needs urges people to modify their behavior.

Over years I have collected several “Creativity Techniques” to support Cooperation between people – not only in times of Change. It is always better to be prepared than surprised…

What are Creativity Techniques?
Creativity techniques are heuristic methods to facilitate creativity in a person or a group of people. They are most often used in creative problem solving.

Generally, most creativity techniques use associations between the goal (or the problem), the current state (which may be an imperfect solution to the problem), and some stimulus (possibly selected randomly). There is an analogy between many creativity techniques and methods of evolutionary computation.

In problem-solving contexts, the random word creativity technique is perhaps the simplest such method. A person confronted with a problem is presented with a randomly generated word, in the hopes of a solution arising from any associations between the word and the problem. A random image, sound, or article can be used instead of a random word as a kind of creativity goad or provocation.

Factors in ‘Selling’ Ideas
When ‘selling’ an idea or new concept to management, it would be prudent to bear in mind the following issues:

The Selling Context

  • Timing, includes large scale issues such as past company experiences with similar ideas, and smaller scale issues such as annual committee cycles, etc.
  • Audience is there a possibility that the audience will be receptive to your suggestions and if so do they have the ability to do anything about it.
  • Idea Champion will be a key person within a group that can actively support sponsorship.

The Selling Content

  • Use simple language, avoiding technical ‘jargon’ that the audience is unfamiliar with
  • Use a clear statement of the need for the idea, providing the necessary facts that originally stimulated this need. Describe the problem you idea will solve and explain why it needs to be solved.
  • Present both the pros and cons of your suggested idea, avoiding one-sided presentations that might distort the idea’s worth.
  • Provide evidence in recommendation of the idea, which shows why the idea will work and why it should be better than another idea. However, do not exaggerate its worth
  • Stress Key points when selling the idea taking care to avoid unnecessary detail.
  • Anticipate questions and develop responses and reactions to them.

Be persistent especially if you have faith in this idea, be willing to put in the effort but no matter what, do not become overly antagonistic.

Original Source: http://dreamlifecreation.com
Original Source: http://dreamlifecreation.com

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