Brainstorming

More than any other situation Change is about cooperation and collaboration. No matter if your company is in serious trouble or just wants to find a new way to line itself up – it always needs people to initiate, moderate, steer, coordinate and live that Change.

So what? The problem is that often people simply don´t know how to cooperate. Of course people cooperate on a daily base, but this is mostly routine, it´s like a form of vegetative state. Change causes different needs and different needs urges people to modify their behavior.

Over years I have collected several “Creativity Techniques” to support Cooperation between people – not only in times of Change. It is always better to be prepared than surprised…

What are Creativity Techniques?
Creativity techniques are heuristic methods to facilitate creativity in a person or a group of people. They are most often used in creative problem solving.

Generally, most creativity techniques use associations between the goal (or the problem), the current state (which may be an imperfect solution to the problem), and some stimulus (possibly selected randomly). There is an analogy between many creativity techniques and methods of evolutionary computation.

In problem-solving contexts, the random word creativity technique is perhaps the simplest such method. A person confronted with a problem is presented with a randomly generated word, in the hopes of a solution arising from any associations between the word and the problem. A random image, sound, or article can be used instead of a random word as a kind of creativity goad or provocation.

Brainstorming
Brainstorming was introduced by Alex Osborn, founder of the Creative Education Foundation and co-founder of the ad firm BBDO. The term Brainstorming has become a commonly used word in the English language as a generic term for creative thinking. The basis of Brainstorming is a generating ideas in a group situation based on the principle of suspending judgment – a principle which scientific research has proved to be highly productive in individual effort as well as group effort. The generation phase is separate from the judgment phase of thinking.

One of the problems I find, is that there are many variants of Brainstorming, although the basic rules are the same. Classic Brainstorming goes over the typical rules and method of brainstorming. Others include:

  • Rawlinson Brainstorming
  • Imaginary Brainstorming
  • Trigger Sessions
  • Brainwriting
  • McKinsey Brainstorming
Original Source: http://dreamlifecreation.com
Original Source: http://dreamlifecreation.com

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