Change Psychology: Extended Parallel Process Model

recently wrote about building up a resource for Change knowledge here within this very Blog. Finally I got the time to deal with some basic psychological questions of Change. I am looking forward to be able to share those insights on “Change Psychology” with you, here.

Description
People who are threatened will take one of two courses of action: danger control or fear control. Danger control seeks to reduce the risk. Fear control seeks to reduce the perception of the risk. Danger control is outer-focused and towards a solution. Fear control is inner-focused and away from a solution.

For danger control to be selected, a person needs to perceive that an effective response is available (response efficacy) and that they are capable of utilizing this response to reduce the risk (self efficacy). If danger control is not selected, then action defaults to fear control.

So what?
If you want a person to take an action, show them the threat, but also ensure they can see that there is a solution which they can use (probably your solution).

Defending
When feeling threatened, pause before taking the ‘obvious’ solution to reduce the threat. Consider who else will benefit from you using the solution.

Psychology of Change (Picture source: http://inspirida.com) Original article taken from http://changingminds.org
Psychology of Change (Picture source: http://inspirida.com)
Original article taken from http://changingminds.org

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