Change Psychology: Cognitive Evaluation Theory

recently wrote about building up a resource for Change knowledge here within this very Blog. Finally I got the time to deal with some basic psychological questions of Change. I am looking forward to be able to share those insights on “Change Psychology” with you, here.

When looking at task, we evaluate it in terms of how well it meets our needs to feel competent and in control. If we think we will be able to complete the task, we will be intrinsically motivated to complete the task, requiring no further external motivation.

Cognitive Evaluation is occasionally also called Self-Perception Theory, although this confuses it with Bem’s Self-Perception Theory.

If you tell me that I have to run for President, I will not exactly throw my heart into the job. If, however, you tell me how the local council is looking for someone like me, who wants to help in local schools, then I’ll be there before you have finished the sentence!

So what?
When you ask someone to do something, if you want them to be motivated then ensure that it falls within their current level of competency.

Psychology of Change (Picture source: article taken from
Psychology of Change (Picture source:
Original article taken from

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