Establishing a formalized Communications Process for Change

Some years ago the Corporate Executive Council published a set of guidelines for establishing a formal communications process. The full report begins with a case study that looks into the process of determining whether formal communication guidelines are necessary. If they are necessary, the report provides three processes to develop these communications procedures. At this point I would like to share them with you:

Establishing a formalized communications process

Process One: Manage Communications Strategy
(This process results in the creation of a communications plan template)

  • Formulate brand essence
  • Create corporate communications strategy
  • Manage corporate communications strategy
  • Protect the brands

Process Two: Communicate Company Messages

  • Prioritize opportunities
  • Determine communications objectives
  • Determine message delivery strategy
  • Develop message content
  • Produce and distribute message
  • Evaluate message effectiveness

For this phase, it is important to:

  1. Determine key players
  2. Determine appropriate technology
  3. Complete necessary activities
  4. Develop measures of success for objective
  5. Hypothesize potential business outcomes
  6. Create output

Process Three: Manage Communications Channels
(Individual communications channels include print, electronic and live events)

  • Determine appropriate communications channels
  • Manage characteristics of individual communications channels

A formula to everything? Can communications processes be formalized to a certain extent? (Picture source:

About ChangeCom

Senior communications specialist with strong focus on corporate external and internal communications, change communications, change management and the implementation of Social Media and Web 2.0/ Enterprise 2.0 in each of these contexts. 12 years overall consulting know-how with sustainable focus and know how on automotive, consumer goods, trade, technology and pharma.
This entry was posted in Change Basics, Change Tools, Get ready for Change and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to Establishing a formalized Communications Process for Change

  1. Pingback: Comprehending The Various Steps Of Creating A Communications Strategy | Adserving | Ad Trafficking | ad management |online Marketing | online advertising | ADMARKETPROS.COM

  2. I admire what you have done here. I love the part where you say you are doing this to give back but I would assume by all the comments that is working for you as well. Do you have any more info on this?


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