How to set up your Mission Statement for Change

Per definition “a mission statement is a formal, short, written statement of the purpose of a company or organization.” The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. To sum it up, it provides “the framework or context within which the company’s strategies are formulated.”

If you intend to set up any mission statement, your first step should be to think about how your statement could contain the items below:

  • Purpose and aim of the organization
  • Responsibilities of the organization
  • Products and services offered

If you follow Hill in a second step, a mission statement also needs a bit of this:

  • a statement containing the reason for using a certain product
  • a statement of some desired future state
  • a statement of the key values the organization is committed to
  • a statement of the companies major goals

Furthermore, according to McGinis, a mission statement should:

  • define what the company is
  • define what the company aspires to be
  • limited to exclude some ventures
  • broad enough to allow for creative growth
  • distinguish the company from all others
  • serve as framework to evaluate current activities
  • stated clearly so that it is understood by all

Related to Change it is pretty much the same. No matter if you want to develop a vision for your employees to follow, or clear KPIs for the management board to underpin your proposal, you can always rely on this little list…


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